How to Make Good First Impressions With Your Clients

Aesthetics Resource Hub

Now that you've got clients, you should prioritize giving them the best treatment experience they can get, and that doesn't only mean giving them high-quality results. Here are a few things to keep in mind when you want to leave a good and long-lasting impression on your clients during their appointments.

Smile!

It all starts with a smile! No one likes to walk up anywhere and be greeted with a frown or even just a blank stare.

Present yourself appropriately.

This counts not only just your appearance but your body language, too. Let's start with the former: dress your best! No matter the size of your workplace, you should always look the part of a top-notch practitioner. Smart casual is always the way to go, alongside good hygiene (obviously) and any other beautification rituals you can throw on to make yourself professional yet personable. A few spritzes of a good fragrance or aftershave, simple jewellery that won't obstruct your movement during treatment, even makeup! In terms of body language, present yourself positively. Apart from smiling, this means having a straight posture, giving firm handshakes (if you're the type), maintaining eye contact, and not fidgeting.

Be accommodating, both personally and professionally.

Before they get a chance to ask questions, tell them everything they need to know. Introduce yourself and your credentials. It might sound a bit like spoonfeeding, but there's no such thing as being under-informed, especially in the aesthetics industry, where it's hard to know who to trust. Let them know they're still free to ask questions or to stop you at any time during the treatment to assure them that you have their comfort in mind. Ask them if they'd like any water, if the room's too cold, things of that nature. It's the little things you do to make them as comfortable as possible to remember their experience with you (apart from the results. It'll leave the impression that you want every single client experience to be a good one, from beginning to end.

Be the expert you are.

Many of your clients don't have as much knowledge about the treatment they're getting as much as you do, so offer up some tips pre, mid, and post-treatment! Make the most out of your appointment not only by giving your client an excellent treatment experience but giving them some knowledge to take home, as well. Comprehensively explain what's going to happen during their appointment, discuss what you're doing as you're doing it, and be generous with aftercare information; maybe even offer tidbits about their treatment that they can't Google. This establishes you as a confident, credible, and caring practitioner who wants their client to make the most out of their time with you.

Do the right kind of talking.

As much as you may hate small talk, it's one of the keys to establishing a genuine rapport with your client. Talk about current events, potential similar interests, and once you hit a good spot, a good relationship can form. It doesn't matter that you don't develop a genuine friendship right then and there. Still, it is vital to have non-consequential conversations with your client because talking about themselves will ease their nerves and make them more comfortable with you.

These might seem like no-brainers, but we all forget a tip or two every now and then! As long as you know that client happiness is the goal, these guidelines will come naturally—and maybe you'll even come up with more ways to give them a five-star experience.


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