So you've got the basics down when it comes to marketing yourself as an aesthetics practitioner. How do you go above and beyond so you're not just earning a livelihood but genuinely thriving? We've got some tips.
Lock your primary audience down.
It's essential to narrow down your target audience. It seems easy to say you want your treatments to suit everyone, or your treatments are for anyone who wants them, but you have to observe and detect the clients you attract and focus on expanding that sample size. As your clientele or business grows, you'll eventually learn that based on what you offer, you'll have a 'type' of clients walking in and out of your clinic. Mark that down, and do your research on how to attract more of them. For example, suppose you've narrowed your primary audience down to 18 to 24-year-old females who're YouTube and influencer-savvy. In that case, you might want to think about referencing popular YouTubers and influencers in your marketing strategy.
Lay the foundation on social media.
Social media, for the most part, is free and easy to use. Once you master it, you'll have a lucrative career in aesthetics faster than you can say "fillers"! The trick is to go through every tiny aspect of social media so you can utilise every feature on every app to your advantage. You can read our starter guide for this if you don't know how to lay that foundation, but for those who really want to up their game, here are our favourite course master lists (and they're all free!):
Start using online advertising.
To make money, you have to spend money. At some point, you need to start allocating a budget for online advertising because word-of-mouth and even using influencers can only get you so far. No two advertising strategies are the same, and the most important thing is that you'll find a strategy that generates you revenue. Be patient with this step because you'll have to go through weeks and maybe months of trial and error before figuring out what works for you. Thankfully, Facebook has free courses on how to advertise on Instagram using their Ad Center, which you should use to create ads online.
Learn the ins and outs of SEO.
This isn't totally necessary if you're still a small business or a solo practitioner contracted to work in multiple clinics, but if you're at the point where you've got yourself a website, take the initiative to take some time out of your calendar to learn the basics of SEO. Why? Because this is where the magic happens in terms of accessibility and searchability. Learning SEO is essentially learning what words to use on your website, so your target audience will find you more accessible, and you'll pop up on the first page on Google, which is what you want. Luckily, Moz has this comprehensive beginner's guide to SEO, and this has everything you need to know to elevate your website.
Need more tips? Read up on our other blog on how to create your business plan so you can set yourself up for success!