In a world where regularly getting aesthetic treatments is becoming more commonplace, prospective clients are now putting more stock into researching their aesthetic practitioners. So naturally, they’ll look for some key traits that all need to go hand-in-hand before they choose an aesthetic practitioner they’ll stick with for the long haul.
The building blocks for a successful aesthetic practitioner and the key traits that prospective clients look for are legitimacy, talent, and personality. It’s easy to have all these key traits on deck, but let’s break these down further into actionable goals you can accomplish to ensure a long-lasting and lucrative career.
The most important things that prospective clients look for in an aesthetic practitioner is…
…someone who has credentials (and is secured)
This is and should be, every client’s biggest priority for looking for a practitioner: credentials. Make sure you’re certified and registered in the necessary governing bodies in your field. But more than that, make it a point to let a client know all your qualifications right off the bat. Highly reputable practitioners aren’t afraid to show their credentials, even when their clients don’t ask. More than that, if you’re reputable, that means you’ve got all corners covered, and that means being insured. Make sure that you’re holding yourself accountable for your actions, and make sure they know that. The initiative should lie on you when introducing yourself as a trustworthy and reliable practitioner to your prospective clients, and letting them know exactly what you can do for them. You’ll also notice this as a recurring theme in what prospective clients look for—the initiative to simply have their back.
…someone who’s accessible
When you’re someone who regularly gets aesthetic treatments, it’s common sense to want to have a practitioner you can easily reach. That means having an active and consistent digital presence, especially through social media. Create an Instagram or Facebook account specifically for your aesthetics work, even if you’re already affiliated with a salon or clinic. Regularly post updates and photos of your treatment results. Don’t forget to include the option to have your clients message and book appointments with you on your profiles, as well. Most of everything is done online, anyway. This is simply another non-negotiable for clients, especially if they get multiple treatments done regularly.
…someone who’s constantly learning
It’s one thing to have all the certifications and qualifications, and being a high-ranking aesthetics practitioner—but it’s equally important to be someone who doesn’t stop learning. The world of beauty and aesthetics is one that rapidly changes and evolves. It’s easy to get left behind when you don’t pay attention to how there are always new waves of beauty trends that millions of people want to hop on as soon as they read about it. Be someone who’s still on the lookout for workshops and training courses on the latest trends and techniques, because chances are, there’s always someone who wants to try what’s hot and new.
…someone who has an eye for beauty
This goes hand-in-hand with being an aesthetics practitioner who’s constantly learning; however, this leans more into your natural instincts. You can be a highly skilled and trained aesthetics practitioner, but still, be unable to see eye to eye with what your prospective client wants to achieve. You need to understand the psychology of why your prospective clients want to look a certain way. That means having your finger on the pulse of the world’s rapidly changing and evolving beauty standards. Look at the people who’re considered to have desirable features or physical traits that everyone wants to emulate. Meld that with how well that could work with what your prospective client wants to be done, all the while keeping in mind to manage their expectations.
…someone who can be their friend
It takes a lot of trust to let a stranger perform invasive treatments (however minimal) to their face and skin. That’s why on top of the professionalism, security, and expertise, you also need to be someone your prospective client can (and wants to) be friends with. You need to be someone they can comfortably talk to, especially when it comes to the results they want. Having an easygoing, optimistic, and personable personality gives you that added layer of trust beyond proving that you’re qualified to perform treatments on them. That way, they’re more inclined to be open and honest with you, which, in turn, can give you useful insights on how to go about performing a treatment on them. Apart from that, being someone who your prospective client sees as a friend makes it easier on you to manage their expectations and say no to them when it gets down to it. As much as they know what they want, you, a professional, also know what’s best for them in the long run. Having a casual and comfortable yet close relationship with your prospective client can make these treatment talks easier.
These seem like obvious key traits that every aesthetics practitioner should have. Still, it’s important to emphasize why you need to be multifaceted because all this hard work to learn how to be a “perfect” aesthetics practitioner will pay off in the long run. This goes without saying, too, but don’t be afraid to take your time in cultivating your professional image! Rome wasn’t built in a day, and neither is the “perfect” aesthetics practitioner. Take the time to have all your bases covered, so that when you’re ready, all you have to do is build your clientele.